(Identity)
(2019)

(Adobe Illustrator)


Coffee Academics is a coffee brand based in Hongkong. Through research, I found that the original branding is relatively monotonous, thus cannot well convey the academic, experimental and precise spirits of the coffee brand to its customers. The rebranding aims to use the concept of chemistry to embody those spirits, and to enable customers to have a rich experience of the spirits throughout the consumption process.







Coffee Academics