Luyao Zhang





IDENTITY
CalArts Expo Earth Edition
Formutate The Coffee Academics


PRINT
Time Perception Empty Box
Poster Collection


ILLUSTRATION
ByteDance Culture Hub Scent Library


MULTIMEDIA
Translating Spheran


PLAY


Linkedin
Instagram
Email
(Identity)
(2022)

(Adobe Illustrator, Adobe After Effects, Cinema 4D, Adobe  Photoshop)
(Screen printing, Laser  cutting, Vinyl cutting)




*This project was a collaborative effort with two of my classmates. As the design team leader, I was heavily involved in ideation and logo development, took charge of designing and fabricating key assets, along with scheduling and communication with other teams and external partners.

Reflecting CalArts’ experimental ethos, the Institute’s CalArts Expo features creatively adventurous and imaginative projects by students, faculty, and alumni representing every school at CalArts. Highlighting projects created during the current academic year, before moving online in 2020, CalArts Expo annually presented work by over 500 artists in 21 venues from afternoon to late evening throughout campus, including installations, concerts, dance, electronic performances, theater portfolios, projections, films, artist talks, and experience design. On May 5, 2022, Expo returns to campus in person. CalArts Expo 2022 highlights the immense creativity of the CalArts community and confronts new artistic and performative challenges of our current pandemic landscape in a profound and creative way.​​​​​​​

For the visual identity of the exhibition, we designed six Expo typefaces according to the characteristics of the six schools of CalArts, and applied them to a range of online and offline assets. The varied looking of the typefaces reflects the diverse and unrestrained creativity of CalArtians.








CalArts Expo
(Identity)
(2022)

(Adobe Illustrator, Adobe After Effects, Cinema 4D, Adobe  Photoshop)
(Screen printing, Laser  cutting, Vinyl cutting)


*This project was a collaborative effort with two of my classmates. As the design team leader, I was heavily involved in ideation and logo development, took charge of designing and fabricating key assets, along with scheduling and communication with other teams and external partners.

Reflecting CalArts’ experimental ethos, the Institute’s CalArts Expo features creatively adventurous and imaginative projects by students, faculty, and alumni representing every school at CalArts. Highlighting projects created during the current academic year, before moving online in 2020, CalArts Expo annually presented work by over 500 artists in 21 venues from afternoon to late evening throughout campus, including installations, concerts, dance, electronic performances, theater portfolios, projections, films, artist talks, and experience design. On May 5, 2022, Expo returns to campus in person. CalArts Expo 2022 highlights the immense creativity of the CalArts community and confronts new artistic and performative challenges of our current pandemic landscape in a profound and creative way.​​​​​​​

For the visual identity of the exhibition, we designed six Expo typefaces according to the characteristics of the six schools of CalArts, and applied them to a range of online and offline assets. The varied looking of the typefaces reflects the diverse and unrestrained creativity of CalArtians.




CalArts Expo